Managing Partner, launchlabs · Berlin
Consistently putting people first – and using AI as a lever, not an end in itself. I help organizations make progress where teams are stuck and complexity is holding everything back. From realigning leadership to turning prototypes into viable business models, I create the clarity that turns into impact – with a distinctive micropolitical approach to transformation, grounded in my research on power and organizations.
About
For more than fifteen years I have guided organisations through transformation, today as Managing Partner at launchlabs. The work has taken me across Europe, into boardrooms in Chicago and New York, to Bangalore, Pune, Hyderabad and Mumbai, to Manila, to Beijing, and on to Kigali. What I take from it: change follows similar patterns everywhere, but never the same path twice.
Concretely, that means: I design transformation programmes across entire units, facilitate strategy sessions at board level, and build prototypes with teams that don't end up gathering dust. Whenever it makes sense, AI tools take on the heavy lifting. As a lever, not a replacement for the people who carry the solution forward.
Alongside my role at launchlabs I work as a systemic coach and hold teaching appointments: at Leibniz University Hannover since 2012 and at Code University Berlin since 2024. Connections that ground me as much as they lift me, and keep sharpening my work with organisations.
As an Ecosystem Partner of AIDIA I support the Afro-German founder community. Each year's pitch winners receive consulting and coaching from me free of charge, as they move from a first pitch to a viable organisation.
Trusted by
Common Starting Points
Three situations in which organizations typically bring me in. If one of them sounds familiar, it's worth a conversation.
Everything is clear on the slide, yet little changes in everyday work. That is rarely a comprehension problem – it's unspoken interests: who wins, who loses, who gets heard? That is exactly where I start, with a micropolitical lens that makes blockers visible and workable.
Between hype and resistance, it often remains unclear where AI takes real work off people's plates. I move teams from talking to trying: small, fast pilot cases, honest evaluation. And along the way I cultivate an AI-first mindset that sticks – for every task, first ask whether AI could do it faster, better, or entirely. AI as a lever, not an end in itself.
There have been plenty of values workshops, yet little has changed. Culture doesn't shift through posters but through lived behaviour: in meetings, in decisions, in conflict. That is exactly where I work with teams and leaders – until the mission statement becomes everyday practice.
Selected References
From global corporations to a symphony orchestra: 15+ years of practice and more than 600 employees and leaders trained personally. A selection of engagements.
Featured
Selected talks, panels and awards from recent years.
Handelsblatt Work in Progress
Speaker · Berlin · 2026
Handelsblatt Work in Progress
Masterclass “Micropolitics eats KI-Strategy for Breakfast” · Berlin · 2026
Business Agility Nürnberg (BAN)
Speaker · Nuremberg · 2026
Business Agility Nürnberg (BAN)
Keynote “Micropolitics eats Innovation for Breakfast” · Nuremberg · 2026
Handelsblatt Change Congress
Speaker · Berlin · 2025
Handelsblatt Change Congress
Keynote “Micropolitics eats Innovation for Breakfast” · Berlin · 2025
launchlabs Podcast · Agilität & Anerkennung
In conversation with Dr. Dana Sindermann
Also featured in: t3n Magazin No. 76 (2024).
Global Reach
4
Continents
17+
Countries
15+
Years
How I Work
Every engagement follows the same movement: first understand what is really going on – including what no org chart shows. Then build, test and sharpen together until the solution holds up in everyday work. And from day one, strengthen the people who carry it forward – so the impact stays when I leave.
Agility as posture, not process theatre. I help organisations change the very structures that block change, from boardroom to team. Scrum, Kanban, SAFe are tools, not religion.
Leadership isn't learned in seminars. It's clarified in the tension between aspiration and reality. In single sessions or long-term engagements I work with leaders and teams on what decides things below the surface.
Listen first, build second. I use Design Thinking not as a workshop format but as a discipline that helps teams understand real users, test hypotheses fast, and arrive at solutions that actually hold.
Strategy is only good once it lands on the operational line. I combine classical strategy work with what makes it effective: translation into reality, shared language, momentum over PowerPoint.
To lead is to make others effective. In programmes, trainings and 1:1 coaching I work with senior levels on what truly decides: clarity, self-leadership, communication under pressure.
Transformation rarely fails on methodology. It fails on unspoken power dynamics. From my research on power and organisations I've developed a micropolitical approach to transformation that makes these dynamics visible and uses them for change that holds.
Code University of Applied Sciences, Berlin · since 2024
Leibniz University Hannover · since 2012
PhD (summa cum laude) · Humboldt University of Berlin
Diplomkaufmann (Graduate Business Administration) · University of Hamburg
Fraunhofer-Gesellschaft · Transformation & Micropolitics
Tobias Wosowiecki · launchlabs Berlin · Managing Director
Duncker & Humblot Berlin · 2010
Erfahrung und Denken, Bd. 101
Schriftenreihe zur interdisziplinären Arbeitswissenschaft · 2018
In: Organisation von Arbeit und berufsbegleitendem Lernen, hg. von Günther Vedder, Henry Johns
Duncker & Humblot Berlin · 2009
In: Was ist Leben? Festgabe für Volker Gerhardt zum 65. Geburtstag, hg. von Simon Springmann, Asmus Trautsch
Nietzsche als Systemiker? Mögliche Anknüpfungspunkte zwischen Nietzsches perspektivischem Denken und dem systemischen Ansatz
systeme – Interdisziplinäre Zeitschrift · 2015
Felix Meiner Verlag Hamburg · 2016
In: Regress und Zirkel. Figuren prinzipieller Unabschließbarkeit: Architektur – Dynamik – Problematik, hg. von Stefan Berg, Hartmut von Sass
What clients say
What grounds me outside of work are the people closest to my heart: my wife, our two boys, family and friends. And: conscious breathing, and dancing – ideally in summer, under an open sky.
Let's Connect
Transformation consulting grounded in an original micropolitical approach, human-centred innovation, and systemic coaching, for individuals and groups, in professional and personal contexts alike. Get in touch if you want to make progress where complexity is blocking momentum.
Or send me a message directly
A short note is enough – it doesn't need to be a polished brief.
